Working at Masciarelli Wine Company brought up many challenges. The business had never had a real designer or marketing person prior to my arrival.
There were issues across the board when it came to how to manage the outgoing brand of this business. There was a lack of brand consistency which in turn caused a bevy of problems with the end products for promotion use.
I realized that I was going to have to tare down what was there and rebuild from the ground up.
I produced so much material at Masciarelli that it is not possible to show all the work on one web page. So please enjoy this highlight reel.
In the process of building a new visual brand identity for MWC I created a system of standards that would be used in all documents. A clean sense of heircahry was established with minor variations depending on the media format.
